Win the Call in 3 Seconds: The 10 Essential Restoration Website Trust Factors for Emergency Jobs
The Science of Speed: Why You Have Under 3 Seconds You know the feeling: the phone rings, it’s a hot lead, and your team scrambles. In restoration, speed is everything, and that race starts the millisecond a homeowner clicks your link. Forget the old “7-second rule.” Modern UX research tells a much harsher truth, especially […]
The Damage Restoration Industry Is Booming, But Growing Fast Means Growing Smart
The damage restoration business is experiencing unprecedented growth. The U.S. restoration industry reached an estimated $7.1 billion in 2025, growing at a 4.5% CAGR since 2020, with over 35,000 companies now offering restoration services nationwide PuroCleanIBISWorld. For business owners in water, fire, and mold restoration, these numbers represent more than statistics, they signal opportunity, momentum, […]
The Truth About AI Phone Assistants
The Unspoken Paradox of AI in a Crisis Let’s be real. Technology moves fast, and AI phone assistance has gotten dramatically better over the last two or three years. The demos look slick, the voices are natural, and the promise of a 24/7 “employee” for just a few hundred bucks a month sounds like a […]